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Case Study: Utilizing Press Releases to Reach Canadian Media and Consumers
Earlier this month, Business Wire spoke with HOOPP, Healthcare of Ontario Pension Plan about their use of press releases. In this CommPro podcast, Martin Biefer, the Director of Public Affairs at...
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Case Study: Press Releases Increase Awareness, Sales of Lakemaid Beer
By Serena Ehrlich, Director of Social and Evolving Media Earlier this month, Business Wire launched the first in a series of case studies showcasing how clients are utilizing press releases to increase...
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Case Study! Increase Sales by Using Press Release to Promote Branded Content
Many of our clients are using press releases to not only promote breaking company news, but also to promote breaking company content. In this case study, we speak with Jerry Goldstein, VP of William...
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